Project Description
|| OLIVE OIL COMPANY REBANDING ||
Project: Rebranding // Brand Management // Corporate Identity for @Savoidakis Olive Oils
Location: Crete, Greece
The Concept: The logo was inspired by the Greek letter sigma which is the initial of the company name. The letter creates the form of the olive seed and encloses the drop of “liquid gold” and the leaves of the olive tree expand in the continuity of the sigma. A fresh yet “emotional” rebranding approach that respects the family’s history and values.
