The Concept: Introducing LAUREA—a refined and heritage-rooted identity for a superior olive oil. The project draws from the symbolism of the laurel crown, once awarded to champions of virtue and victory in ancient Greece. The name “Laurea” stands for distinction, purity, and timeless achievement.

The visual identity reflects this narrative with a strong, elegant logotype and monogram, marrying classic inspiration with contemporary minimalism. A rich, earthy palette of deep greens and gold accents channels nature’s abundance and the oil’s premium quality, while bespoke typographic elements elevate the overall brand presence.

Custom patterns, subtle embossing, and clean lines come together to create a luxurious yet grounded packaging system—celebrating the purity of Crete’s land and the generations of craftsmanship behind every drop.