Project Description
The Concept: Bountourakis Advanced Catering Solutions, a leader in the catering equipment industry since 1975, has undergone a complete rebranding to reflect its evolution and forward-thinking approach. The new identity honors the company’s family-owned heritage while embracing innovation and precision. The redesigned logo features a sleek, geometric “B,” symbolizing both the brand’s legacy and its commitment. Elements inspired by the Tatami pattern and the concept of family DNA are woven into the design, representing the family Japanese heritage.
The rebrand captures the essence of Bountourakis: durable, cutting-edge, and reliable. The sophisticated color palette and streamlined brand patterns reinforce the brand’s professional, high-quality image, ensuring a consistent presence across all corporate materials, from signage to stationery.
