Project Description

|| REBRANDING & CORPORATE IDENTITY ||
Project: Rebranding for TALIANIS SA
Location: Heraklion, Greece
Year: 2025
The Concept: The rebranding of TALIANIS SA is rooted in heritage, longevity, and trust. Established in 1890, the brand carries over a century of expertise, an identity that needed to be refined, not reinvented. The new visual language honors the company’s legacy while positioning it confidently for a contemporary, global audience.
At the core of the identity lies a redesigned emblem inspired by classical geometry and balance. The monogram “T” becomes a symbol of stability and precision, framed within a seal that references tradition, craftsmanship, and institutional credibility. The “Established 1890” mark reinforces continuity, anchoring the brand firmly in its history.
The color palette, deep green paired with warm gold, communicates quality, authenticity, and maturity. These tones echo natural raw materials and timeless values, while elevating the brand’s presence across print, digital, and packaging applications. Typography is clean and composed, blending classic proportions with clarity.
The corporate system extends seamlessly into digital environments, showcasing TALIANIS’s evolution through structured layouts, refined patterns, and confident messaging. From brand mark to website experience, every element works cohesively to express reliability and forward momentum.
This rebranding positions TALIANIS SA as a modern heritage brand—one that respects its past, communicates its values with clarity, and continues to grow with confidence into the future.