Project Description

|| BRANDING ||
Project: Brand Strategy, Storytelling, Logo Design, Corporate Identity for FOULI Limited Edition, Finest Artisan Cheeses
Location: Greece
Year: 2024
The Concept: FOULI is not just a brand, it’s an experience, a journey into the heart of artisan cheese-making. Inspired by a species of jasmine renowned for its captivating fragrance and beauty, FOULI embodies the perfect blend of tradition and artistry. Each cheese is crafted with meticulous precision and dedication, reflecting the same elegance and care found in the delicate jasmine flower.
We worked together in creating a brand launch strategy, the storytelling of this unique project and the visual identity. The logo draws inspiration from the organic beauty of jasmine blooms, symbolizing purity, elegance, and the rich heritage behind each creation. The color palette and brand elements are deeply rooted in nature’s simplicity, evoking the senses and enhancing the artisanal feel of the brand.
FOULI is an expression of time honored craftsmanship and tradition, offering a sensory journey that blends exquisite flavors with memories, love, and nature. Stay tuned for the limited release of FOULI’s finest cheeses—crafted to perfection, for a truly unique tasting experience.






