The Concept: Say hello to the all-new BURGER LAB—a bold, reimagined brand built for flavor lovers. Rooted in retro diner vibes and pop-art flair, the identity celebrates street-style energy with a fresh twist.

The visual system is dynamic and punchy, mixing checkerboard patterns, vibrant color blocks, and playful graphics. The logo—a minimal burger icon—acts as a seal of quality and creativity, while the typography is clean & confident.

From statement packaging to colorful wall art, every element reflects Burger Lab’s mission: to serve fresh, tasty food with personality.