Project: Brand Creation // Brand Management // Brand Concept and Corporate Identity // Naming // Website for S Resorts
Designer: Ground branding agency, Location: Crete, Greece
The Concept: Sapounakis Group of Companies, an established and experienced group in Hospitality with five hotels and a fun park assigned to us the creation of the mother brand to their group. The naming was inspired by the family name and the sea, a landmark to all of their resorts. The design was based on the history of the company and the link between the different enterprises. An S creating a chain thus representing their chain of hotels around Crete. The corporate pattern empowers this feeling.