Project Description

|| NAMING & PACKAGING DESIGN for Zografaki Drink Makers & Sellers ||
Project: Packaging Design, ATHIVOLI Tsikoudia for Exports
Designer: Ground branding agency
Location: Heraklion, Crete
The Concept: Zografaki Drink Makers & Sellers are launching their new Cretan Tsikoudia for international export! Athivoli is a word of the cretan idiom and it means the thought or memory of someone or something. The design was inspired by the Cretan tradition of weave making and the pattern incorporates symbols of traditional textiles and Minoan elements. The colour is the blue of the sea and the gold foil on the name symbolises the preciousness of tsikoudia in the Cretan culture and daily life.