Project:Visual Identity & Packaging Design for Anthea Boutique

Location: Heraklion, Greece

Year: 2025
The Concept: Anthea Boutique draws inspiration from elegance, femininity, and the quiet strength of nature. The name “Anthea” — meaning “blossom” in Greek — connects the brand to themes of renewal, beauty, and timeless grace.

The visual language is anchored in a refined symbol inspired by the peacock feather and flower petal. Much like the goddess Hera, from whom the name finds its mythological resonance, the mark conveys notions of confidence, beauty, and poise.

A soft, neutral color palette paired with clean typographic structure evokes serenity and refinement. The design philosophy centers on understated luxury—where simplicity meets depth, and every detail feels intentional.

Packaging and brand applications extend this vision into a tactile experience: minimalist forms, delicate printing, and harmonious repetition of the symbol elevate each product into a collectible statement of taste.