Project Description
|| BRANDING ||
Project: Logotype, Visual Identity for STOLIΔI Jewelry
Location: Heraklion, Greece
Year: 2025
The Concept: From inspiration to STOLIΔI—a brand identity that reimagines jewelry through the timeless language of nature and geometry. The name “Stolidi” (Στολίδι, meaning “ornament” in Greek) pays tribute to the art of adornment, while the Δ (delta) symbol in the logotype draws from the four classical elements—Earth, Fire, Water, Air—reflecting harmony, balance, and transformation.
The Concept: From inspiration to STOLIΔI—a brand identity that reimagines jewelry through the timeless language of nature and geometry. The name “Stolidi” (Στολίδι, meaning “ornament” in Greek) pays tribute to the art of adornment, while the Δ (delta) symbol in the logotype draws from the four classical elements—Earth, Fire, Water, Air—reflecting harmony, balance, and transformation.
The brand philosophy is rooted in minimal design, linear forms, and symbolic clarity. The visual identity is built around clean, geometric shapes inspired by prisms and elemental triangles, offering a contemporary aesthetic with timeless meaning. Subtle textures, neutral tones, and understated elegance give STOLIΔI a refined yet approachable presence.
The logo, a rotated triangle intersected by a single line, represents the unity of opposites—earthly material and ethereal spirit—capturing the essence of jewelry as both form and meaning.
STOLIDI Jewelry invites wearers to connect with their inner elements through thoughtfully crafted pieces. Each design is a statement of balance, clarity, and quiet power—wearable symbols for the modern seeker.
