Project Description

Project: Logo Design, Brand Concept, Corporate Identity for Mini Magio
Designer: Ground branding agency
Location: Gazi, Crete
The Concept: In a world filled with colours and wonder, we are thrilled to unveil Mini Magio, a new brand for kids’ fashion that combines comfort, style, and a sprinkle of magic. The journey begins with the name of the brand which is created by the names of the family of 4 that created the idea! The symbol of the logo couldn’t be anything else than the family who is behind the brand! 4 family figures that create an M like the brand initial. The typography is playful and cute to imitate kids’ handwriting and the colour palette is full of pastel and warm tones to welcome the new customers in this cosy new shop!