|| NEW BRAND LAUNCH ||
Project : Brand Concept & Design for Umi Restaurant
Designer: Ground branding agency
Location: Mononaftis, Crete
The Concept: A new dining experience for Acro Suites Wellness Resort & Seaside Resort & Spa. UMI was designed for the new restaurant that combines elements of modern architecture and asian influences. A clean typography with a geometrical sign that interconnects with the illustration of the fish creates the feeling of the space and the innovation in tastes.
The new brand encompasses the philosophy of the modest pleasures in life and the design of its menus is inspired by that. A special cut that resembles the logo sign, colours that blend in with the architecture and metallic elements that emphasise its uniqueness on special paper imitating the “marble” feeling.