|| BRANDING & CORPORATE IDENTITY ||
Project: Branding for Berrycup
Location: Heraklion, Greece
Year: 2026
The Concept: The identity is built around fluid, hand-drawn forms that express playfulness and freshness. A bold strawberry icon paired with soft, rounded lettering creates a friendly and instantly recognizable brand mark.
Vibrant and energetic, the visual language reflects sweetness, joy, and indulgence. The system extends across packaging and applications, delivering a cohesive, fun, and memorable brand experience.
