Project: Rebranding for Theros
Location: Malia, Crete Greece
Year: 2026
The Concept: Inspired by the fluid rhythm of the sea, the new identity of Theros is shaped through a single, continuous gesture. A handcrafted wave form evolves into a shell-like spiral, symbolizing the meeting point of water and shore—movement and stillness in perfect balance.

The organic linework reflects authenticity and craftsmanship, while its minimal execution preserves a sense of refined simplicity.

A deep oceanic palette paired with soft contrasts evokes the freshness of the sea and the warmth of sunlit sand, forming a distinctive and immersive seaside identity.

Applied across touchpoints—from signage to textiles—the system reinforces Theros as a destination where natural beauty, sensory experience, and understated elegance seamlessly converge.