Project Description
|| NEW BRAND LAUNCH ||
Project: Naming, Logo Design, Brand Packaging, Corporate Identity for Toro Coffee
Designer: Ground branding agency
Location: Greece
The Concept: TORO draws inspiration from the strength and resilience of the Taurus, symbolizing the robust flavor and character embedded in every drop of the coffee. The logo, a fusion of the bull sign and a coffee droplet, captures the essence of our brand – bold yet refined. The minimal and bold black and white design is a reference to commitment to quality, while the linear patterns pay homage to the precision that goes into each blend to accommodate any taste. Proudly roasted in Greece and ready to become your favourite!
