Year: 2025
The Concept: Inspired by the rhythm of the sea and the quiet elegance of coastal living, PALMA Seaside Lounge embodies a refined yet natural identity. Designed to blend effortlessly with its surroundings, the brand captures the flow of water, the warmth of sand, and the openness of the horizon.

The visual language draws from organic linework and minimal forms, creating a sense of movement and calm. Subtle curves and layered textures reflect the natural landscape of Panormos, while a sophisticated color palette of deep navy and soft neutrals evokes seaside tranquility.

Ground Branding developed a complete visual identity and brand applications including custom-designed uniforms, printed and digital menus, branded sousplats, cups, and a seamless QR code experience.

PALMA, designed by Eny Bekri, is more than a seaside venue; it is a curated experience of calm, connection, and contemporary coastal living.