Project Description

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Project: Logo Design, Brand Concept for EOS Santorini
Location: Santorini, Greece
Year: 2025

The Concept: A captivating new brand brought to life by showcasing the essence of Santorini. ĒOS Santorini draws inspiration from the island’s breathtaking landscapes and cultural heritage, offering an immersive experience of understated luxury.

The brand name, ĒOS, represents dawn in Greek mythology, symbolizing new beginnings and the serene beauty of the sunrise over the Aegean. The logo incorporates sleek, minimalistic lines with a subtle reference to Santorini’s iconic volcano and sunsets, encapsulating the island’s timeless allure.

The refined color palette reflects the dramatic contrasts of the Santorini landscape — from the volcanic rock to the soft hues of dawn and the glowing warmth of the sunset. Complementary custom patterns evoke ancient Cycladic forms, seamlessly integrating tradition with contemporary aesthetics to create a memorable and cohesive brand identity.