Year: 2025
The Concept: Aura Kritis, a beloved name in natural Cretan cosmetics, steps into a new era with a refined identity that reimagines its heritage through contemporary elegance and clarity.

The rebranding preserves the brand’s authentic roots—its devotion to nature, purity, and craftsmanship—while introducing a cleaner, more sophisticated visual expression. The new logotype adopts timeless typography within a structured frame, symbolizing balance and trust.

The design language conveys organic simplicity and genuine beauty. A soft, earthy palette and precise typographic system reinforce the brand’s natural integrity, while subtle detailing reflects care and quality.

Packaging design becomes a seamless continuation of this philosophy: minimalist composition, botanical illustration, and tactile materials elevate each product into a pure, sensory experience.

Illustration by Ilianna Vrouvaki