The Concept: Introducing AELIA SPA—an exclusive wellness destination nestled within Malia Bay. Designed as a sanctuary of calm, renewal, and elevated simplicity, the branding reflects a blend of natural purity and refined sophistication.

The visual identity draws inspiration from Mediterranean flora and the elemental serenity of the Aegean landscape. The emblem, a stylized organic form, evokes a sense of balance and holistic wellbeing. It subtly nods to ancient healing symbols and the letter A, while maintaining a fresh, modern elegance.

AELIA’s typography is clean, airy, and timeless—mirroring the spa’s ethos of clarity, care, and conscious living. The color palette, rooted in tranquil sea-blues, soft neutrals, and earthy tones, sets a calming mood that flows effortlessly through every brand touchpoint—from signage to packaging.