Project : Naming // Brand Creation // Brand Concept // Corporate Identity // Eshop for www.smartpart.gr
Designer: Ground branding agency
Location: Heraklion, CreteThe Concept: The owners of this hip new eshop asked us for the naming of their car parts online business, the new logo and brand identity as well as the creation of the eshop platform. The name was born from the efficiency of the online market and the good pricing of the products symbolising the smart buy for the customer. The brand was created with the union of the lamp -a universal symbol of smart ideas- and the tool that completes what the company does. A digital, fresh, “smart” & bulky logotype along with a unique brand identity welcomes @SmartPart and we can’t wait for the new shop to arrive!