Project Description
|| NEW BRAND LAUNCH ||
Project: Naming, Brand Design, Brand Concept, Corporate Identity, Website for Paragon Seafront Living
Designer: Ground branding agency
Location:Agia Pelagia, Crete
The Concept: Paragon is the point of excellence and it also means the “perfect diamond”. A new name and brand logo for newly built suites in Agia Pelagia, Heraklion. The name as well as the design were inspired by the quality of the materials and the experience that the suites offer. The sign of the logo includes the diamond, the sea and the peak that the name refers to. The typography is custom, minimal with rough edges and the pattern is inspired by the beach pebbles. A colour palette inspired by the deep sea, rock and sand creates the final outcome.
