Project Description
|| REBRANDING ||
Project: Brand Concept, Logo Design, Corporate & Verbal Identity for NEMA Design Hotel & Spa
Designer: Ground branding agency
Location: Hersonissos, Crete
The Concept: Nema Design Hotel & Spa is the rebranding of Elysium Hotel Boutique Hotel. The owners along with the expansion of the 5 star hotel decided to proceed with a renaming and a rebranding of their uniquely designed resort. The main characteristic of the Hotel as well as the identity of the owners is Architecture & Design. So the challenge for the rebranding was to follow the architectural nature of the whole project.
Our design process for the new brand:
Straight lines with no ends, searching for new connections.
Minimal forms and strict geometry in balance with the hotel’s architectural design.
A brand logo that contains every letter of the word in a linear but tangled NM
