Project Description
|| NEW BRAND LAUNCH ||
Project: Brand Design, Logotype, Packaging for Κρητικά Αρτοποιεία
Designer: Ground branding agency
Location: Heraklion, Crete
The Concept: A new brand design for a local bakery inspired by the wheat and the K letter of the name. Minimal and warm the new brand imitates the colours of wood and cereal in the new identity. A soft typography with a logo patter that references the traditional Cretan loom weaving.