Project Description
Project: Brand Creation // Brand Management // Brand Concept and Corporate Identity for Hairi – Nutritious Cretan Cuisine
Designer: Ground branding agency, Location: Crete, Greece
The Concept: The brand inspiration was derived from the central architectural landmark of the old building which is the staircase. The H is surrounded by leaves and branches, a reference to the small gardens of the old Cretan yards, also a main part of the restaurant. The brand implementation follows the colours and patterns of the ceilings and the materials of the renovation. HAIRI is Cretan word meaning good luck, fortunate and positive outcomes.
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