The Concept: The rebranding of ΓΛΥΚΟΤΕΧΝΙΕΣ—a beloved local pastry brand—called for a visual language that balances sweetness with sophistication. The result is an identity that feels both handcrafted and contemporary, appealing to tradition-loving customers and modern dessert lovers alike.

The new symbol—a minimal cake topped with a stylized cherry—serves as a playful yet elegant emblem for the brand. Its design echoes the artisanal nature of the products, while also functioning as a versatile graphic device across packaging, signage, and print collateral.

Warm, chocolate-toned neutrals and soft blush undertones make up the color palette, reflecting the product offering while maintaining a refined, cohesive presence. Clean sans-serif typography adds a modern flair, paired with a layout system that emphasizes structure and clarity.

This rebrand repositions ΓΛΥΚΟΤΕΧΝΙΕΣ for continued growth—celebrating its artisanal roots.