Project Description
|| EXHIBITION BOOTH DESIGN ||
Client:K.BADOUVAS SA – Group of Companies
Location: Crete, Greece
Year: 2025
The Concept: The exhibition booth for K.BADOUVAS SA was designed to express the group’s legacy, scale, and strategic role in Greek tourism through a clean, contemporary spatial identity. The design centers around the group’s signature “K” monogram, used as a large, soft architectural motif that creates flow, depth, and a strong visual anchor across the space.
The Concept: The exhibition booth for K.BADOUVAS SA was designed to express the group’s legacy, scale, and strategic role in Greek tourism through a clean, contemporary spatial identity. The design centers around the group’s signature “K” monogram, used as a large, soft architectural motif that creates flow, depth, and a strong visual anchor across the space.
A calm blue gradient forms the atmospheric backdrop, evoking trust, stability, and the company’s long-standing connection with Mediterranean destinations. The booth is organized into clear, structured information zones, allowing each brand—Cretan Holidays, Autocandia, and the wider K.BADOUVAS Group—to communicate its values and services with clarity and impact.
Large-format imagery, crisp typography, and a balanced color palette create a cohesive visual narrative, while the central cube element serves as both a functional touchpoint and a unifying symbol of collaboration within the group. The overall layout ensures accessibility, openness, and an inviting flow for visitors, reflecting the group’s ethos of reliability and partnership.
