Project Description

Project: Rebranding, Logo Redesign, Brand Concept, Corporate Identity, Partners Guidelines and Presentation for Autocandia Car Rentals
Location: Heraklion, Greece
Year: 2024
The Concept: Autocandia, a leading car rental company in Greece, has undergone a comprehensive rebranding to modernize its visual identity while staying true to its roots. The updated logo introduces a minimalist, circular “A” emblem inspired by key elements: the steering wheel, roundabouts, a compass, and the iconic Cretan labyrinth.

This concept blends functionality and heritage, highlighting Autocandia’s role as a trusted navigator for travelers. The clean typography and dynamic patterns evoke a sense of movement and reliability, reflecting the brand’s promise of seamless travel experiences.

The fresh color palette and cohesive design system enhance brand recognition across touchpoints, from vehicle decals to digital platforms. This rebrand positions Autocandia as a contemporary, customer-focused leader in car rentals.