|| NAMING | LOGO | PACKAGING ||
Project: Joie du Jardin Liqueurs | Zografakis
Location: Greece
Year: 2026
The Concept: “Joie du Jardin,” meaning “Joy of the Garden,” draws inspiration from the richness and vitality of nature, expressing the pleasure found in fruits, florals, and botanicals. The identity embraces a sense of elegance and indulgence, where tradition meets freshness in a refined and contemporary way.
The logo follows a timeless typographic approach, combining classic serif elements with a delicate, modern touch. Its balanced composition reflects quality, heritage, and a subtle sense of luxury, allowing the name itself to stand confidently at the center of the brand.
The packaging translates this concept into a vibrant visual language, where botanical illustrations unfold across each bottle. Lush patterns of fruits, leaves, and blossoms create a distinctive identity for every flavor, while maintaining a cohesive system that celebrates variety and abundance. The result is a bold yet elegant presence, capturing the essence of a garden in full bloom.
