Project Description

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Project: Branding & Visual Identity for SCALA Boutique Hotel & Suites
Location: Agia Pelagia, Crete

Year: 2026
The Concept: SCALA, meaning stairs in Greek, embodies ascent, movement, and progression.

Inspired by levels and structure, the identity reflects a journey upward through refined, minimal design.
The logo’s three geometric forms abstractly represent steps, symbolizing growth and architectural clarity as well as a reference to the three siblings that inherited the family business. Clean lines and a bold palette create an elegant visual language, expressing modern hospitality with understated luxury.
Across print, signage, and spatial applications, the identity remains consistent—structured, minimal, and timeless.