The Concept: Introducing ZISI—an identity rooted in the soul of Crete, where heritage and hospitality breathe new life into modern living. From the Cretan word for “life,” ZISI celebrates authenticity, nature, and the deep simplicity of wellness, design, and tradition.

Inspired by the serene rhythm of Krasi village, the visual identity draws from three symbolic pillars: the enduring platanos tree, the village spring, and the structured interior lines of Zisi homes. These elements unite to form a mark that feels both organic and architectural—a stylized window to a more grounded way of life.

The branding is expressed through soft, mineral-toned palettes and elegant typography, bringing together nature’s calm with understated luxury.

ZISI isn’t just a brand—it’s a living invitation to reconnect. Whether through local hospitality or the serenity of a space, ZISI captures the essence of “authentic Cretan living” with clarity, respect, and purpose.