Year: 2025
The Concept: PELAGAIOS emerges with a refined visual identity that honors its name—drawn from the Greek word for “of the open sea.” Rooted in the essence of maritime culture and timeless elegance, the new brand speaks to a world of curated experiences and elevated coastal living.

At the heart of the identity lies a minimal yet deeply symbolic mark: a fusion of Poseidon’s trident, an ancient Greek trireme, and the letter “P.” This emblem evokes strength, heritage, and movement—guiding the visual system with clarity and poise. Repeating wave patterns and delicate linework add rhythm and fluidity to the design, mirroring the gentle pulse of the sea.

The color palette is built on deep navy blues and clean whites, capturing both the depth of the ocean and the simplicity of refined luxury. The result is a brand that is quietly confident, instantly recognizable, and tailored for a lifestyle rooted in grace and authenticity.

Ground Branding executed a complete rebranding including logo & brand system. Each touchpoint reinforces PELAGAIOS’s identity as a premium lifestyle and hospitality brand born from the sea.