Year: 2025
The Concept: NOW Rent a Car enters the market with a fresh, modern identity that embodies speed, convenience, and trust. The brand name—NOW—is a direct call to action, highlighting immediacy and availability, while the design system reflects momentum and effortless service.

The visual language is bold yet approachable. Directional arrow motifs symbolize speed, navigation, and forward movement, while clean typography and a vibrant palette of electric blue and dynamic orange establish clarity and recognition. The repetition of arrows becomes a flexible brand device—evoking GPS routes, wheel imprints, and the fast pace of urban life.

From signage to digital platforms, the identity prioritizes simplicity and impact. Billboards, car wraps, and promotional materials highlight the promise of efficiency—wheels when you need them. The design system adapts seamlessly across physical and digital touchpoints, ensuring the brand is instantly recognizable in any context.

NOW Rent a Car isn’t just a service—it’s a movement, built for travelers who value time, trust, and the power of mobility.