Project Description
|| REBRANDING ||
Project: Naming, Brand Strategy, Visual Identity for ENVISIONS HUB
Location: Crete, Greece
Year: 2025
The Concept: From Retreat in Crete to ENVISIONS HUB—a holistic rebrand that transforms an already successful brand into a visionary platform for inner evolution and meaningful gatherings. The new name evokes the power of foresight and intention—“Envisions” speaks to dreaming boldly, while “Hub” anchors the brand as a center for connection, learning, and transformation.
Rooted in the natural splendor of Crete, ENVISIONS HUB is inspired by the symbolism of light, clarity, and Crete’s highest peak—Mount Psiloritis. The logo design, merging the forms of a smile, a rising sun, and a mountain, reflects the emotional journey of self-discovery and the radiance of potential unlocked.
The visual identity is grounded in a color palette inspired by the frescoes of Knossos—earthy reds and sacred antiquity meet modern minimalism. Clean typography, refined curves, and a timeless emblem bring forward a sense of balance between the ancient and the new.
Whether through retreats, seminars, or creative events, ENVISIONS HUB, is not just a destination—it’s a mindset. A space for clarity, creativity, and personal growth.
Thank you Irene Gonianaki for trusting us with a life project that is so close to your heart. May you always envision boldly!
