The symbol is a thoughtful convergence of three ideas: the anatomical shape of lungs, the double “β” from the doctor’s surname (Κάββαλου), and the delicate form of a butterfly—a universal symbol of breath, transformation, and care. This unique mark forms the cornerstone of a soft, inviting visual system designed to connect with both children and parents alike.

The color palette features soothing earthy tones and pastel gradients, striking a balance between calm reassurance and modern professionalism. Repetitive patterns, clean typography, and responsive digital elements complete a cohesive visual identity across print and screen.

Ground Branding created a full identity rollout including logo, patterns, signage, website, and stationery—all working harmoniously to reflect the warmth and precision of pediatric care.