Project Description

|| BRANDING ||
Project: Branding & Corporate Identity for KYON Veterinary
Location: Heraklion, Greece
Year: 2025
The Concept: KYON introduces a forward-thinking visual identity for a state-of-the-art veterinary center specializing in imaging and surgical care. The brand name—rooted in the ancient Greek word for “dog”—reflects a deep respect for animal care, precision, and trust.

At the center of the identity is a modular symbol composed of three stylized tiles: a dog, a cat, and an MRI tunnel—each rendered with geometric clarity and modern simplicity. This triptych visually captures the essence of KYON’s practice: compassion, innovation, and expertise in advanced diagnostics and surgery.

A high-contrast color palette of clinical teal and deep blue communicates both technological sophistication and a calm, professional environment. The clean sans-serif typography and structured grid system lend a contemporary and trustworthy presence to the brand.

From logo to stationery and digital applications, Ground Branding delivered a comprehensive identity system that embodies KYON’s mission: to offer cutting-edge veterinary services with a human-centered ethos and animal-first philosophy.