Project: Rebranding for @Paxxi | Location: Heraklion, Crete
The Concept: A well known and loved brand that has blossomed through “recipes to love” and the personality of Irene. A blogger that has more than successfully added her own, unique personality to the Greek food blogging scene. The rebranding was “soft” in touch, keeping the main elements of the logo and branding the P of the name with a handmade pattern to enrich the corporate identity. Soon to be seen at the updated website.