Project Description
|| HOTEL REBRANDING ||
Project : Rebranding // Brand Management // Brand Identity // Implementation for Lyttos Beach
Designer: Ground branding agency, Location: Crete, Greece
The Concept: Rebranding a 4 star hotel with a great history in hosting major tennis events and conferences was a great challenge. Our rebranding strategy was focused on the original gold coin of Lyttos ancient city which featured an eagle. The origami bird designed for the refreshed hotel is the connection between the past and the present. A brand which respects and treasures its history but also faces the future and “flies” towards new goals. Every triangle is a part of the services that Lyttos Beach has to offer to their guests.
