Project Description

Project: Brand Concept, Logo Design for Drossia Palms Hotel Malia
Designer: Ground branding agency
Location: Malia, Crete
The Concept: The rebranding of Drossia Palms logo was inspired by the initial letters of the name that created the symbol in repetition. Referring to a family crest as it is a family owned business and indicating the elegance of the spaces. The elements of the palms that are a strong characteristic of the hotel and pool area have been incorporated in the corporate identity of the brand and the colour palette is also a reference to the natural surroundings.