Project Description

|| NAMING & PACKAGING DESIGN for Zografaki Drink Makers & Sellers ||
Project: Packaging Design, Αθιβολή Tsikoudia for the Greek Market
Designer: Ground branding agency
Location: Heraklion, Crete
The Concept: Zografaki Drink Makers & Sellers are launching their new Cretan Tsikoudia for the Greek Market! Αθιβολή is a word of the cretan idiom and it means the thought or memory of someone or something. The design was inspired by the Cretan traditional figure of a man with traditional clothing and the typography is custom with the Greek lettering to symbolise a handwritten note. The gold foil on the print is chosen to emphasise the value of raki in our every day life. It brings us together, it is the drink for our celebrations and sorrows and is also used for remedies in our daily life.