BRANDING SERVICES AND CONSULTING

STRATEGY

Success comes through research and observation, the definition of specific goals and their implementation through method and strategy. Although it’s tempting to jump straight to work and start designing logos and brochures, what’s more important is sorting out who your audience actually is, and creating a brand tailored to their needs. At Ground Branding we help you do just that. Ensure your success.

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

POSITIONING
  • Market placement study and positioning of products
  • Finding and targeting the right audience
  • Development and highlighting of the Unique Selling Proposition (USP), advantages, values and goals of the company
BRAND MANAGEMENT
  • Definition and development of the Brands special features
  • Design and creation of experiential marketing events that engage and interact with consumers
  • Design and implementation of actions promoting the brands identity

 

 

COMMUNICATION

The starting point of communication is the way we say something. Our discourse, which is the words and phrases we choose, and the writing style we use to convey a message. Your verbal identity is your brand’s language. It covers the names of your company as well as your products, your tagline, your company’s “voice” when communicating with your customers. In essence it is your brand’s personality. At Ground Branding we undertake the development of the language and style of your company, the writing of corporate texts for printed applications and the content creation for your website and social media pages.
  • Brand name research and proposal
  • Research and suggestion of product names and labels
  • Research and registration of a suitable domain name
  • Brand slogan – motto suggestion
  • Proposal and creation of corporate phrases and statements
  • Development of the company’s writing style
  • Writing of corporate texts for printed material
  • Writing of texts for web applications

DESIGN

Good and functional design alone, can take off a customer or a company. This is because emotions and conclusions are generated at the first glance. Here at Ground Branding we know this well, and we provide you with inspirational and targeted brand designing. Your visual identity is, along your verbal identity, one of the key components of your brand. It includes anything visual you brand uses, such as your logo, photos, fonts. Through targeted research of the market’s trends, and based on your specific target audience, we will create and help you choose a logo that will convey your values and ideals to your customers, and create a corporate identity for your company.

  • Research of market trends and target audience
  • Suggestion and creative design of Logotypes
  • Brand guidelines for proper usage of the Brand’s name
  • Corporate identity design
  • Flyers, brochures and promotional material design
  • Design of material for use in events and exhibitions
  • Design of corporate product packaging
  • Corporate label research and design
  • Research and proposal of materials and containers for the product

EXPERIENCE

Marketing is all about inspiration, innovation, and most importantly making an impact on your target audience by knowing what truly connects you to them. From creating professional websites and e-shops, to writing social media content that grabs your audience’s attention, and organising and managing events, our team will provide you with all the tools needed to deliver the best of your brand, so that your customers can experience it wholly.

  • Responsive design for correct displaying of the webpage on all devices
  • On page SEO for high ranking on search engines
  • 6 months of free website support
  • Ability to transform the page into an e-shop
  • On and Off page Search Engine Optimization
  • Design and implementation of advertising campaigns in search engines (Google Adwords)
  • Listing in online directories, blogs & search engines (link building)
  • Email Marketing (newsletters)
  • Monthly performance reports, outcome counseling, and strategy development
  • Creation and management of social networking pages (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Google+)
  • Social media advertising campaigns
  • Message design and content creation for social media actions
  • Indoors & Outdoors events organisation
  •  Event conceptualisation and management
  • Creation of event artwork
  • Administrative Support & Press Office

 

 

 

 

STRATEGY

Success comes through research and observation, the definition of specific goals and their implementation through method and strategy. Although it’s tempting to jump straight to work and start designing logos and brochures, what’s more important is sorting out who your audience actually is, and creating a brand tailored to their needs. At Ground Branding we help you do just that. Ensure your success.

EXPERIENCE

Marketing is all about inspiration, innovation, and most importantly making an impact on your target audience by knowing what truly connects you to them. From creating professional websites and e-shops, to writing social media content that grabs your audience’s attention, and organising and managing events, our team will provide you with all the tools needed to deliver the best of your brand, so that your customers can experience it wholly.

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

DESIGN

Good and functional design alone, can take off a customer or a company. This is because emotions and conclusions are generated at the first glance. Here at Ground Branding we know this well, and we provide you with inspirational and targeted brand designing. Your visual identity is, along your verbal identity, one of the key components of your brand. It includes anything visual you brand uses, such as your logo, photos, fonts. Through targeted research of the market’s trends, and based on your specific target audience, we will create and help you choose a logo that will convey your values and ideals to your customers, and create a corporate identity for your company.

COMMUNICATION

The starting point of communication is the way we say something. Our discourse, which is the words and phrases we choose, and the writing style we use to convey a message. Your verbal identity is your brand’s language. It covers the names of your company as well as your products, your tagline, your company’s “voice” when communicating with your customers. In essence it is your brand’s personality. At Ground Branding we undertake the development of the language and style of your company, the writing of corporate texts for printed applications and the content creation for your website and social media pages.
RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition

RESEARCH

  • Market environment research and evaluation
  • Customer assessment and evaluation
  • Study and evaluation of competition