Project: Rebranding // Brand Management // Corporate Identity for @Krystal
Location : Crete, Greece
The Concept: One of the largest water companies in Crete with a long history in bottled water for both households and companies. The rebranding process was a challenge to balance the strong name with the environmental friendly approach of the company, its development and the next generation management as well as the location and main identity which is Crete. The new logo represents all of the above with the freshness and functionality of a brand that respects its history and looks positively to the future.