Project: Rebranding // Brand Management // Brand Concept and Corporate Identity
Designer: Ground branding agency, Location: Crete, Greece
The Concept: The Rebranding of Arina Beach Resort came along with the new, refreshed approach of the management. The four star hotel, just few steps from the sea represents the sea and the sun and the laid back holiday time. The new logo is created with a minimal and strong typography and a sign that has been inspired by the A of the name & the anchor -a timeless symbol of the sea-thus creating an elegant yet confident logotype.